So let’s start with you are you from this local area?
Nope! Originally from the Chicagoland area, I ended up enjoying the Hampton Roads community and staying after my last duty station was Langley Air Force Base.
Why did you choose this line of business?
There was not yet a company that does what we do. I am OCD and cleaning can sometimes be really therapeutic, so I knew that money would easily follow this business model I have created. We specialize in move out and move in cleanings because they are a more thorough cleaning as we are hardly housemaids!
What made you decide to start your own business vs. working for somebody else? When did you begin your business?
It began in April, the 10th of 2017, to be exact as we finalized our LLC papers and fillings with the state. I was still active duty at the time but on terminal leave as my time in service was coming due to either reenlist or get out. Being an entrepreneur with what I had acquired in the military as a more rounded skill set and outlook on life I opted for the latter. By the time I had fully separated in May, I was wheeling and dealing in this business and have been satisfying clients ever since!
Starting a business is a tough thing to do! What inspired you to keep going as you were getting it off the ground?
As tough as it might have been starting from nothing I always have the outlook in life that nothing good comes easy and inspiration is all around me to continue. From postcards of gratitude to chocolates, and even tears that have been shed (all good ones) has really solidified that we are making a difference and helping when people are in need. I know how stressful it is to move having been stationed in several states being moved many times.
When would you really say your business went from a concept to actually functional?
It was about a month of figuring out what paperwork had to be filled for my LLC and getting my online presence started, figuring out what payment methods I was going to use etc. so quite quick I reckon.
Looking back, what was the most difficult challenge you had to face?
Ugh, getting my own customers.. I knew the marketplace in the Virginia Beach area I was going into was very competitive, so I started buying leads from Home Advisor which was a huge mistake.
What do you enjoy the most about the Virginia Beach communities your business takes care of?
I love that the Hampton Roads community makes up 25% of the U.S. military (active, reserve, and veterans) there is a genuine diversity and feeling of security being a part of this neighborhood. I love that we help a lot of military families that PCS (move).
If a potential customer has to pick from 3 different businesses providing what you provide, what would make your company really stand out, and they choose your company over the others?
When you search for move out cleaning services in Virginia Beach and find a list of 20 plus cleaning companies we not only stand out by being pinned to the top of the search engines, So Clean Virginia Beach are the only ones who specialize in move in/out cleanings.
We do this all the time it is all we do we do not come to dust a shelf, clean a toilet bowl, wipe a counter and leave we are instead a deep cleaning service that will set you up with an appointment for more than just an hour or two of playing maid. I think our reputation as a 5-star cleaning business across numerous platforms also has had a major role in the public feeling more rest assured with us.
Has internet technology played a big part in your growth, and making your company more successful?
Absolutely. Without it and the phone would not ring multiple times a day by word of mouth alone, no way. We're the best of the best but though we're coming to clean you're still not writing home to your mother about us! Facebook Ads are the best thing a business can use going into the future as platforms like this will never stop taking your money in exchange for results like the ones we were able to amass in our first year in business!
Where do you see your business going forward in 2019?
We look to grow more than a handful of employees but it is hard to find dedicated workers who can perform to the standards I have set for this business. So while we may remain on the smaller side of the businesses out there at the top of the search results the quality of work will NEVER be compromised. Often times it is assumed we are a lot bigger in team members then we are because of our rankings in the search results!
Thinking back to day one, can you think of anything you may have done differently to overcome challenges and to meet your business goals in a more efficient amount of time?
Yes, not signing up for Home Advisor would have saved me a lot of headache and money as it is a through a dog a bone type of platform where they have you and five other businesses pay upwards of $30 (of course this would depend on the niche you're in) and that does not guarantee the job.
When you have a business and you are proud of the services you offer because they are the absolute best you do not need to win over your customers your customers will find you. Well, ok if your online presence is not yet there they will have a hard time finding you making you run to places like Angie's List, Home Advisor, Thumbtack, Yelp etc. and throwing away your hard earned dollars. I should have taken all that money and invested it into more of a plan to scale my online presence to where it's at now and I could have avoided MONTHS of "bidding" on jobs trying to win customers over.
Now they call us first, some have stated, "I don't care what your prices are I have seen your reviews and need to hire your cleaning service." Customers coming from Home advisors, and Thumbtack etc. are looking for the most services for the least amount of money which is another reason you should refrain from putting your business on any of those sites if you want to draw quality customers.
Where do you see your business in the next 3-5 years?
The possibilities are endless and I see this brand I have created taking off into a possible franchise so that we may branch out of Virginia Beach and across the U.S. because there is a need for this quality service and there are a lot of people out there who can clean!
What is the best way for our readers to connect with your team and to take advantage of what your company has to offer?
You can call us @ 757-707-8071 or visit our website where you will find our 40 point move out cleaning checklist we use at each cleaning and can request an appointment right from our website!